The recent Kenco advert has made a lot of waves as an ethical campaign that supersedes a brand. I created the beautifully intricate illustrations used in the spot, which are enchantingly animated to dreamlike effect.
Researching for the specific Meso-american aesthetic including religious and tribal imagery, families, friends, death, even down to the type of ink used, I delved into a culture of tattoos to craft a powerful and astute collection of illustrations. You can remind yourself of the Johnny Hardstaff directed spot here.
