The recent Kenco advert has made a lot of waves as an ethical campaign that supersedes a brand. I created the beautifully intricate illustrations used in the spot, which are enchantingly animated to dreamlike effect.

Researching for the specific Meso-american aesthetic including religious and tribal imagery, families, friends, death, even down to the type of ink used, I delved into a culture of tattoos to craft a powerful and astute collection of illustrations. You can remind yourself of the Johnny Hardstaff directed spot here.

Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Creative Director: Jaspar Shelbourne
Art Director: Matt Leach
Director: Johnny Hardstaff
Executive Producer: Annabel Ridley
Production Company: RSA
Post-production: Absolute
Editor: John Smith / The Whitehouse
Sound: Dan Weinberg / Greek Street Studios
Music: Colin Smith, Simon Elms / Eclectic